Meet Me
I am often asked why I only work with owners of businesses. Well I get a real buzz from business owners primarily because you are committed.
You have often put your life savings into your business and if you say they will do something you usually do.
Moreover, I really appreciate your daily struggle and I want to help you succeed. I too work for myself and I understand that there is a daily practical imperative that just does not go away.
My experience tells me that nearly everyone is born with the inclination and ability to be successful. But what happens is that we acquire blocks that prevent us taking decisive action. These can be:
- Skill Shortage
- Competitive Pressure
- Unclear Strategy
- No Free Time
- Procrastination
- Fear of Failure
- Disillusion
- Weight of Expectations
- Excessive Financial Burden
- Past Efforts Unsuccessful
I see it as my role to help you unblock whatever it is that is preventing you from achieving your goals. I have been a hotel marketing mentor since 2003, working with independent operators struggling to maximise their revenue, primarily from rooms.
I have many independent hotel clients but also work on behalf of brewery and pub companies such as Adnams & Co, Brakspear Pub Co, Charles Wells, Enterprise Inns, McMullen & Sons, Punch Taverns and Wadworth & Co who have both tenanted business owners and employees who need to improve their understanding of the hotel marketing process.
My last corporate role was as Marketing Director for both Glendola Leisure and Hotel Management International (HMI). At Glendola I successfully launched many new hotel and restaurant projects including Waxy O'Connor's and the Rainforest Cafe. At HMI I helped grow the number of hotels from 4 to 10 and launched new hotels in Portugal, Turkey, The Netherlands and UK.
I was previously Director of Marketing for SPHC which operated hotels across the South Pacific. Here I helped launch many new hotels and restaurants in New Zealand.
I am a Fellow of the Chartered Institute of Marketing, an Associate of the BII and author of the book “Putting Heads on Beds - the complete practical guide to marketing your independent hotel or guest accommodation”, which is available through bookstores and online retailers.
As a mentor I am not your therapist but more of a sergeant-major. But I can't really make you do anything you don't want to do and some of my clients have just not been prepared to get on with it. I class this as failure, but maybe the outcomes have been what the clients really want? I can be on your shoulder encouraging you and helping you but you have to have the motivation to do it yourself. I am not your parent.